DON'T
TELL DAD

Bakery by day, restaurant by night, this vibrant spot in the heart of Queen’s Park is Dan’s tribute to his sister Lesley.
A deeply personal project, full of soul and purpose.

I joined the journey after the logo was created. Together with GLD Creative, we brought the brand to life. From the website to the interiors, photography direction, Instagram guidelines, packaging, and menus.

We’re now working on the next chapter: crafting the identity for The Bar at the Bakery, set to open soon.